I found this blog article written by what appears to be a very professional and high end DSP
How to Run a Successful Native Advertising Campaign • StackAdapt Programmatic Native
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I like this part![Stick Out Tongue :p :p]()
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2. Create compelling content
It’s no secret that native advertising is most effective when it’s used to promote branded content—i.e. when a native ad clicks-through to content as as opposed to...
Another Voice -- Native Ad Campaigns
How to Run a Successful Native Advertising Campaign • StackAdapt Programmatic Native
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I like this part

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2. Create compelling content
It’s no secret that native advertising is most effective when it’s used to promote branded content—i.e. when a native ad clicks-through to content as as opposed to...
Another Voice -- Native Ad Campaigns